While working as the in-house graphic designer and marketing manager for the organization, New Avenues for Youth’s ambassador board conceived of a pretty fresh event idea: host the first live auction of rare beers to ever take place in Portland to fundraise for the nonprofit's programs. I had a lot of fun branding the event. The marketing needed to be hip but accessible, beer-centric without being beer geeky, and it needed to somehow appeal to both a VIP crowd (collectors) and general admission folks (drinkers). A unique event like this had so many opportunities for creative marketing strategies. I pitched the idea of promoting our event to the public by creating promotional coasters and placing them at every participating brewery or retailer, and the result was a hit. Two thousand custom coasters that I had designed hit the town, with URLs that sent beer enthusiasts to a custom website I designed with a developer friend. Other highlights of this project included designing custom beer bottle labels for the likes of Cascade Brewing and De Garde.